Privacy Policy

This Privacy Policy explains how JTD Pressure Washing ("we", "us", "our") collects, uses, stores, and protects your personal data when you visit our website, request a quote, contact us, or otherwise interact with us.

We are the data controller for personal data described in this policy. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

You can email us at contact@jtdpressurewashing.co.uk or call us on +44 7544 876 541.

We collect and process the following categories of personal data:

• Identity and contact data: name, email address, phone number, property address or postcode, and any message you provide.
• Quote and enquiry data: property type, services requested, job details, timeline preferences, and other answers you provide in our quote form.
• Technical and usage data: IP address, browser type and version, device identifiers, operating system, referral source, pages viewed, time on page, form interaction events, and similar analytics data.
• Communications data: records of calls, emails, messages, and correspondence with us.
• Marketing and attribution data: campaign source, UTM parameters, referrer URL, and similar data used to understand how you found us.

We do not intentionally collect special category data (such as health information) through our quote form. Please do not submit sensitive personal data unless it is necessary for us to carry out the work safely.

• Directly from you when you complete our quote form, contact us, call, email, or message us.
• Automatically through cookies, pixels, tags, and similar technologies when you use our website (see our Cookie Policy).
• From analytics and marketing tools that help us measure website performance and advertising effectiveness.

We use personal data for the following purposes:

• To respond to your quote request and provide estimates.
• To contact you about your enquiry, schedule work, and deliver our services.
• To administer bookings, invoicing, and customer support.
• To improve our website, quote form, and customer experience.
• To monitor form completion, diagnose technical issues, and prevent fraud or abuse.
• To analyse website traffic and marketing performance.
• To comply with legal obligations and defend our legal rights.
• Where permitted and appropriate, to send follow-up communications about our services.

Under UK GDPR, we rely on the following lawful bases depending on the activity:

• Contract and pre-contract steps: to respond to your quote request and take steps to enter into a service agreement with you.
• Legitimate interests: to operate and improve our website, measure marketing effectiveness, prevent fraud, and grow our business in a way that does not override your rights.
• Consent: where required for non-essential cookies, certain analytics, advertising pixels, or optional marketing communications. You may withdraw consent at any time.
• Legal obligation: where we must retain or disclose data to comply with law.

When you submit our quote form, you confirm that the information you provide is accurate and that you agree to our Terms & Conditions, this Privacy Policy, and our Cookie Policy.

We use quote form submissions to assess your requirements, contact you with a quote, and keep a record of your enquiry. Form interaction data (such as steps completed or abandoned) is logged to help us improve the quoting experience and understand where users need assistance.

We use the following industry-standard measurement and marketing technologies on our website:

• Google Tag Manager (GTM) — manages third-party scripts and tags.
• Google Analytics 4 (GA4) — measures how visitors use our website.
• Meta (Facebook) Pixel — measures advertising performance and builds audiences.
• Microsoft Clarity — analyses user behaviour through session recordings and heatmaps.
• Ahrefs Analytics — measures traffic and website performance.

These tools set cookies and use similar technologies to collect identifiers, device data, and interaction data. Non-essential analytics and marketing tags are blocked until you choose to allow them in our cookie consent banner. You can change your preferences at any time using the “Cookie preferences” link in the site footer. Further detail is provided in our Cookie Policy.

We do not sell your personal data. We may share personal data with:

• Service providers who host our website, store data, send emails, provide CRM or quoting tools, or support our operations.
• Analytics and advertising partners listed above, when you have accepted the relevant cookie categories.
• Professional advisers such as accountants, insurers, or lawyers where reasonably necessary.
• Regulators, courts, or law enforcement when required by law or to protect our rights.

We require processors to handle personal data securely and only in accordance with our instructions and applicable law.

Some of our service providers and analytics partners process data outside the UK. Where personal data is transferred internationally, we use appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement (IDTA), or equivalent approved mechanisms.

We retain personal data only for as long as necessary for the purposes described in this policy, including:

• Quote enquiries: typically up to 24 months from last contact, unless a longer period is needed for follow-up, dispute resolution, or legal compliance.
• Customer and job records: for the duration of our relationship and for up to 7 years thereafter where required for tax, accounting, warranty, or legal purposes.
• Analytics data: according to the retention settings of each tool, often between 14 and 26 months unless a shorter period is configured.
• Security and server logs: for a limited period necessary for security monitoring and troubleshooting.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Under UK data protection law, you have rights including:

• The right to access a copy of your personal data.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure in certain circumstances.
• The right to restrict processing in certain circumstances.
• The right to object to processing based on legitimate interests or for direct marketing.
• The right to data portability where processing is based on consent or contract and carried out by automated means.
• The right to withdraw consent at any time where processing is based on consent.

To exercise your rights, contact us using the details below. We may need to verify your identity before responding. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our website and quote services are not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Material changes may also be communicated through a notice on our website.

For privacy questions, data subject requests, or concerns about how we handle your personal data, contact us:

• Business: JTD Pressure Washing
• Email: contact@jtdpressurewashing.co.uk
• Phone: +44 7544 876 541
• Website: https://jtdpressurewashing.co.uk